Overview
Swipe and Amplaud are two distinct tools designed for different stages of the customer journey. Swipe focuses on prospecting—helping you identify and build lists of target companies. Amplaud focuses on customer proof—collecting, managing, and publishing testimonials and reviews.
Swipe is a free, no-signup tool that lets you describe your ideal customer profile and then swipes through a ranked deck of real companies. You keep the ones worth an email and export to CSV. It's a lightweight, intuitive way to build prospect lists without credits or scraped inboxes.
Amplaud is a comprehensive workspace for collecting customer testimonials and reviews. It provides a campaign link for customers to submit text, video, or public reviews, an approval queue to manage submissions, a Wall of Love to publish approved proof, and reward workflows to thank advocates. It offers a free plan, a 14-day trial, and paid tiers starting at $29/month.
Feature Comparison
| Feature | Swipe | Amplaud |
|---|---|---|
| Primary Use Case | Prospecting: build targeted company lists | Customer proof management: collect, approve, publish, reward testimonials |
| Core Workflow | Swipe left/right to skip or keep companies, then export to CSV | Create campaign, share link, collect responses, approve in library, publish to Wall of Love or embeds, reward advocates |
| Input Method | Describe your ideal customer profile; tool generates a deck of real companies | Customers submit text, video, or public reviews via a branded link (no login required) |
| Output | CSV export of selected companies for outreach | Hosted Wall of Love, embeddable widgets, and a reusable Proof Library |
| Approval Workflow | Not applicable | Every submission goes through an approval queue before publishing |
| Rewards | Not applicable | Configured reward workflows on paid plans; rewards tied to approval, not sentiment |
| Analytics | Not mentioned | Insights on review trends, Wall of Love views, and clicks (Growth plan and above) |
| Integrations | None mentioned; export is CSV only | Slack, Discord, Teams, Zapier, webhooks, REST API (Growth+); imports via CSV |
| Free Plan | No signup, no credits required | Free plan does not expire (limited features) |
| Trial | Not applicable (free to use) | 14-day free trial on Starter and Growth, no card required |
Pricing
Swipe is completely free. There is no signup, no credit system, and no hidden fees. You can use it as much as you want without any cost.
Amplaud offers a free plan that does not expire, plus three paid tiers:
- Starter: $29/month (billed monthly) – 1 workspace, 3 seats, unlimited campaigns, all 15 review sources, Wall of Love with 9 templates, embed options, Proof Library, CSV import. 14-day free trial.
- Growth: $99/month (billed monthly) – 3 workspaces, 10 seats, unlimited campaigns, automated rewards on approval, gift cards via Tremendous, Slack/Discord/Teams/Zapier/webhooks, REST API, insights, remove branding. 14-day free trial.
- Scale: $249/month (billed monthly) – Unlimited workspaces and seats, everything in Growth, multi-currency rewards, custom usage limits, onboarding and named contact. No trial.
All prices are in USD.
Pros and Cons
Swipe
Pros:
- Completely free with no signup required
- Fast and intuitive swiping interface for building prospect lists
- Exports directly to CSV for easy integration with outreach tools
Cons:
- Limited to company-level prospecting; no contact details provided
- No advanced filtering or CRM integrations
Amplaud
Pros:
- End-to-end solution for collecting, approving, and publishing customer proof
- Automated reward workflows tied to approval
- Hosted Wall of Love and embeddable widgets to showcase testimonials
Cons:
- Pricing can be steep for small teams ($29–$249/month)
- No free tier for advanced features like rewards or integrations
Verdict
Swipe and Amplaud serve different but complementary purposes. Swipe is an excellent free tool for sales teams and founders who need to quickly build targeted company lists for outreach. Its swiping interface is engaging and efficient, and the CSV export makes it easy to integrate with existing sales workflows.
Amplaud, on the other hand, is a robust platform for marketing and customer success teams who want to systematically collect and leverage customer testimonials. It shines in its approval workflow, reward automation, and publishing options, making it a valuable asset for building social proof.
Choose Swipe if your primary need is prospecting and you want a no-cost, no-friction solution. Choose Amplaud if you need to manage customer proof end-to-end and are willing to invest in a paid plan for advanced features. In fact, the two can be used together: use Swipe to find prospects, and Amplaud to showcase the love from existing customers.