Overview
blauwdruk is a full-service web partner for small and medium-sized businesses (MKB) based in the Netherlands. Founded by two TU Delft graduates (Jeroen, designer/photographer, and Thomas, developer), they offer end-to-end website creation including custom design, professional photography, branding, hosting, maintenance, and SEO optimization. Their goal is to remove all hassle around websites so business owners can focus on growth.
RivalLens is a competitor website monitoring tool built for SaaS teams. It tracks specific sections of competitor pages (pricing, features, messaging, security claims, hiring, product updates), detects meaningful changes, filters out noise, and provides strategic recommendations. It helps founders, product marketing, sales, and growth teams stay ahead of market moves without manual checking.
Feature Comparison
| Feature | blauwdruk | RivalLens |
|---|---|---|
| Core Service | Full-service web partner for SMBs | Competitor website monitoring tool |
| Target Audience | Small and medium-sized businesses | SaaS teams (founders, marketing, sales, growth) |
| Customization | Fully custom websites, no templates | Custom monitoring of specific page sections |
| Design & Branding | Logo, house style, professional photography | Not applicable |
| Hosting & Maintenance | Included (hosting, updates, security) | Not applicable |
| SEO & Visibility | Google and ChatGPT optimization | Not directly; helps understand competitor SEO |
| Monitoring & Alerts | Not a core feature | Core: tracks pricing, features, messaging, etc. |
| Strategic Insights | Not provided | Impact analysis, strategic meaning, recommended actions |
| Pricing Model | Custom project-based (likely one-time + retainer) | Subscription: Free, $19/mo, $49/mo, $99/mo, Enterprise |
| Team Size | Two brothers (designer + developer) | Small SaaS team (size not specified) |
Pricing
blaudruk does not publicly list pricing. Based on their service description, they likely charge a one-time fee for website creation (including design, photography, development) plus an ongoing monthly retainer for hosting, maintenance, and SEO. Clients can request a free "blauwdruk" (blueprint) quote.
RivalLens offers transparent subscription pricing:
- Free: $0/month, 1 active monitor, fast setup, same-quality AI signals, optional email alerts.
- Starter: $19/month, 5 monitors, 25 tracked selections, hourly scans, competitor filtering.
- Growth: $49/month, 20 monitors, 100 tracked selections, hourly scans, executive briefs.
- Pro: $99/month, 50 monitors, 250 tracked selections, 15-minute scans, priority processing.
- Enterprise: Custom pricing for larger teams.
Pros and Cons
blauwdruk Pros
- Full-service: one team handles everything from design to SEO.
- Custom-built websites tailored to each business.
- Includes professional photography and branding.
- Ongoing support and maintenance after launch.
- Proven results with client testimonials.
blauwdruk Cons
- No public pricing; may be expensive for some SMBs.
- Small team (two people) may limit scalability.
- No competitor monitoring or strategic intelligence features.
- Limited to Dutch market (based on website language).
RivalLens Pros
- Focused competitor intelligence with actionable insights.
- Filters out noise; provides meaningful alerts with context.
- Easy to set up and use; no manual checking needed.
- Flexible pricing with a free tier.
- Evidence included (screenshots, exact text).
RivalLens Cons
- Only useful for teams that need competitor monitoring.
- No web design, hosting, or SEO services.
- Limited to SaaS/tech companies; not for general SMBs.
- Pricing may add up for extensive monitoring needs.
Verdict
blaudruk and RivalLens serve entirely different purposes. blaudruk is ideal for small businesses that want a complete, custom website with professional design, photography, and ongoing support—all from a single team. RivalLens is perfect for SaaS teams that need to monitor competitors' pricing, features, and messaging to inform strategic decisions. Choose blaudruk if you need a website built and maintained. Choose RivalLens if you need competitive intelligence. They are not direct competitors.